Investing in Google Ad-words is obviously an expensive and a very daunting task, but on the other hand, it provides instant and very relevant results which are transparent. What you can confirm is that whatever penny you spend on Google Ads will be worth the investment.
So many businesses across Australia and worldwide hire a professional Ad-Words consultant to have their ads managed properly. Professional services help in creating better ads for greater visibility. A great ad has more benefits and that is what we are going to discuss today, what are the benefits of Google Adwords
Benefits of Google Ad-Words
1) Ad-Words works faster than SEO
A big advantage of Google Adwords is that it provides results way faster than SEO. With SEO you gain organic leads, but it takes time to acquire and convert them but with Google Ad-words, you can do that quite instantly. It might make more money but you will find the way to the top of ranking much faster.
Here is why Google Ad-words provides instant results
- Allows focusing on multiple keywords at a time.
- You have to turn the campaign on or off whenever you wish.
- You will have ads on top of search result pages allowing you more online visibility.
With that said, it means that SEO has its own exclusive benefits. Organic online marketing strategies provide long term benefits and keep the website on top ranks for longer periods
2) Increase brand awareness
You not only get to increase your online traffic and have more sales with Google Ad-words but if you can provide the right service to your clients you can increase the reputation of your brand and more online users will be aware of it.
3) Reach more customers through their Gmail Inbox
Email marketing is one of the most popular online advertising strategies and that is why utilizing Gmail ads is so beneficial. Google integrated Gmail ads with Google ads in Sept 2015 which allowed online marketers to prospect ads on Gmail inbox.
Mostly Gmail ads appear on the promotion tab and also on the social tab and are available on both mobile and desktop versions. A benefit of Gmail ads is that they cost less than Google search ads. So now you can manage according to your budget.
Measure your performance consistently
Back in the day when the advertisement was only possible through billboards, brochures, television and newspapers magazines you could only hope for the investment to succeed without having any data of how your campaign is progressing. The amount you had to spend was too much and you couldn’t control the spending. And, the worst part was that you could never calculate the ROI accurately with those campaigns
But, AdWords, you have total control of your ad campaign, you would have complete data such as:
- Who clicked on your ad.
- How many leads have been generated?
- How much traffic you have got from AdWords to your website?
- Which keyword got the most traffic and leads?
- How much does it cost you per lead?
Tackle your competition better
When you are not running ads on Google and your competition is then you are under threat of losing a lot of leads and customers. You will lose your business like that
What you need to do is keep an eye on your competition and see what they are doing and how they are creating their ads. Google provides transparency with its Google ads which allow you and your competition to keep an eye on each other. You can make use of this opportunity and find better solutions for your ad campaign.
Find the best Ad-Words consultant to run your Google ad campaign to take advantage of this marketing strategy.